About

WHO WE ARE

Welcome to Heart of COOL, an Art, fashion and lifestyle brand that inspires consumers to be more authentic and challenges brands to be more innovative in the Art of Life. Here we align the people and brands with original thinkers, creative visionaries, and cultural movements to ignite awareness, authentic consumer self-expression and brand revolutions across the globe.

OUR MISSION

We are cultural visionaries, fashion innovators and lifestyle curators whose mission is to discover, explore, and showcase the Art in Life & the Life in Art. The essence of culture is our playground and Art is our muse. At the Heart of Cool, trillion-dollar dreams come true every day because they are birthed in a place that cannot be bought – in our hearts.

CRISTEN MILLS

Cristen Mills (Cris), is an experienced and ambitious businesswoman, with a background in  advertising, branding and entertainment. She first entered the industry as an aspiring agent at ICM and shortly thereafter became the personal liaison to Grammy, Golden Globe and Oscar Award-winning artist, COMMON. She later went on to open her own restaurant, My Two Cents, with celebrity chef Alisa Reynolds in Los Angeles as well as a skateboard accessory design company named, Wardrobe. Currently Mills is the creative visionary and co-founder of Heart of Cool, a new online force that merges fashion, art and culture through innovative, chic and edgy content.

TASHA BOUE

Tasha Boué (Tash, TB),  also known as the “Boss Stylist,” is best known for styling collaborations with Oscar-winning actor Jamie Foxx. She has created a vast body of work through her unique style and image creation, having showcased her talents and work at the Cannes International Film Festival and Hollywood blockbusters, including White House Down and The Amazing Spider-Man. Boué is an expert in trend-spotting and high fashion forward work. Currently Boué is the creative director and co-founder of Heart of Cool, a new online force that merges fashion, art and culture through innovative, chic and edgy content.

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