Welcome to heART of Cool, an Art, fashion and lifestyle brand that inspires consumers to be more authentic and challenges brands to be more innovative in the Art of Life. Here we align the people and brands with original thinkers, creative visionaries, and cultural movements to ignite awareness, authentic consumer self-expression and brand revolutions across the globe.


We are cultural visionaries, fashion innovators and lifestyle curators whose mission is to discover, explore, and showcase the Art in Life & the Life in Art. The essence of culture is our playground and Art is our muse. At the heART of Cool, trillion-dollar dreams come true every day because they are birthed in a place that cannot be bought – in our hearts.


Cristen Mills (Cris), is an experienced businesswoman with a background in branding and entertainment. She first entered the industry as an aspiring agent at ICM after completing a double M.A. & M.S. in Global Media & Global Communications from The London School Of Economics and Political Science & USC Annenberg School For Communication.  Shortly thereafter, Mills became the personal liaison to Grammy, Golden Globe and Oscar Award-winning artist, COMMON, where she eventually grew to be a part of COMMON’s management team. She went on to open her own restaurant, My Two Cents, with celebrity chef Alisa Reynolds in Los Angeles as well as a skateboard accessory design company named, Wardrobe. Currently, Mills is the creative visionary and founder of heART of Cool, a style, art and lifestyle movement rooted in authentic wellness, collaborative economics and social entrepreneurialism. She also helps many artists and entrepreneurs self-actualize while navigating life as they birth their ideas and dreams into fruition.