Well, Oscar winner director, Ava DuVernay; along with Jay Z, have really raised the bar when it comes to the creative concept of a music video from start to finish. Bringing talents from the best of both worlds – Film and Music – the visual presentation they manifested with the music video release of “Family Feud” was seasoned, authentic and spiritually captivating. Opening up with a dramatic monologue from Michael B. Jordan criticizing his nonchalant and unruly sister, played by Thandie Newton, after another late and steamy night with yet another one of her flings despite her royal status and obligations, the audience is thrown into a plot that quickly and wildly thickens. As the rest of the narrative unravels, be prepared to witness quick and gilded performances from even more A-list actors such as Jessica Chastain, Rosario Dawson, Brie Larson, America Ferrara, Rashida Jones, Mindy Kaling, Constance Wu and Blue Ivy Carter —Beyoncé and Jay-Z’s daughter.
The “Family Feud” music video was scored by Music Producer, “Flying Lotus”, and released on Jay Z’s subscription service, Tidal, just a couple of days before 2018 began.
Check the video out for yourself. Enjoy!
💜Love & Light☀️,
CRISTEN M. MILLS