If you thought that Toms shoe company was already doing great things for humanity, their new initiative is taking it one step further. Along with donating a pair of shoes with every pair of Toms purchased, from now until May 21st the brand is donating a pair of shoes for every picture posted on Instagram of people’s feet that also incorporate the hashtag #withoutshoes. Toms shoes is literally making it easier than ever to do good and help so many that are less fortunate.

Don’t be afraid to take the challenge, it’s simple and definitely worth it. Instagram image below:

Toms

– HOC

Verification Code: * Time limit is exhausted. Please reload CAPTCHA.