For the past decade more and more stores have increasingly been open on Thanksgiving Day leading up to the infamous Black Friday sales. Retailers like Wal-Mart and Macy’s have been open as early as 5pm on Thanksgiving Day to increase holiday profits much to the dismay of many consumers who feel as though it goes against the sanctity of the holiday that’s reserved for family.

However, H&M has taken a stance and decided to forego profits made by overly eager Black Friday shoppers in favor of allowing their employees to spend time with their loved ones.

“H&M would like to show our appreciation to our employees for their hard work year round, so in the tradition of Thanksgiving, H&M will close our U.S. stores on Thanksgiving Day, allowing our store teams to enjoy this time with their families and friends,” Daniel Kulle, president of H&M North America, said in a statement.

This is the first that H&M has closed all of its U.S. stores on Thanksgiving Day, according to the company. Other retailers like Nordstrom’s, Cosco, and BJ’s have made the same decision. Do you think more retailers should follow suit? Has the allure of holiday savings overshadowed the sanctity of gathering with family? Tell us you thoughts in the comments below!