After the incredibly successful release of the “Creeper“, Grammy Award-winner, Rihanna, and the Fenty Puma Collection, unveiled the first official sneaker release of the year on February 26th. Truth be told, I was pleasantly enamored with the design and am definitely looking forward to future collaborations between “Ri-Ri” and Puma, FOR SURE.


A lace-less construction, over-extended heel and skyscraper tongue create a supremely solid design and really capture a fashion forward, borderline futuristic look that is more than appealing. And of course the color options, “Whiteout”, “Blackout”, and “Red Alert” are SUPER DUPER FLY!


As an entrepreneur in a myriad of lifestyle categories, it is inspirational and inspirational to see that “Ri-Ri’s” global brand ambassador for PUMA women’s training as well as her PUMA Creative Directorial role is off to a great start. The opportunity working with PUMA present really allow “Ri-Ri” to develop her styling and design sensibilities. According to PUMA, “Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the PUMA brand.” And you know what, heART of COOL, could not agree any more.


As a Creative Director, Rihanna directly impacts PUMA product collections as she partners with PUMA’s Internal Product Creation team. Be sure to look out for fresh customized designs and styles within the PUMA product portfolio.

💜Love & Light🌞,